Advertisements Permitted

Advertisements Permitted

The following categories of advertisements are permitted under this Act.

(i) Any signboard or notice displayed by registered medical practitioner on his premises indicating that treatment for any disease, disorder or condition specified in section 3 of the Schedule is undertaken in those premises.

(ii) Any book or treaties dealing with any of the matters specified in section 3 of the Schedule from a bonafide scientific or social stand point.

(iii) Any advertisement relating to any drug sent confidentially in prescribed manner only to a registered medical practitioner.

(iv) Any advertisement relating to any drug printed by the Government.

(v) Any advertisement relating to a drug printed or published by a person for which permission was granted before the commencement of this Act.

The leaflets or literature accompanying packaging of drugs, advertisement of drugs in medical, pharmaceutical and scientific journals are permitted on conditions that the advertisement should contain only such information as is required for guidance of registered medical practitioners in respect of therapeutic indications of the drug, it's administration, dosage and side effects and the precautions to be observed in treatment with the drug. It shall be the responsibility of the advertiser to prove that any claim made in the advertisement with respect to the drug is true and not misleading or exaggerated.

The diseases, disorders or conditions under the Schedule for which uncontrolled and misleading advertisements are prohibited are appendicitis; blindness; blood poisoning; cancer; cataract; deafness; diabetes; diseases and disorders of brain, optical system, uterus; disorders of menstrual flow. nervous system, prostatic gland; epilepsy; fever (in general); female diseases (in general); fits; form and structure of female bust; stones of gall bladder, kidney and urinary bladder; gangrene; glaucoma; goitre; heart diseases and high or low blood pressure, hydrocele; hysteria; leprosy, leucoderma; obesity; paralysis; plague; pneumonia; rheumatism; sexual impotence; smallpox; stature of persons; sterility in women; tuberculosis; tumours; typhoid fever; ulcers of G.I. tract; venereal diseases including syphilis, gonorrhea, soft chancre, venereal granuloma and Iympho-granuloma; and some other ailments or diseases.